PureLeaf combines aesthetic design with an ethical and sustainable approach
Sustainability, aesthetics and elegant design are some of the keywords describing the Danish jewellery label PureLeaf. Here you will find jewellery like you have never seen before.
The brand makes jewellery in natural, organic shapes sourced directly from the Brazilian nature. The jewellery from PureLeaf is truly unique. Various leaves motifs serve as the focal point of PureLeaf’s jewellery design. All the pieces literally portray the amazing shapes created by nature.
The story about
Sustainability, aesthetics and elegant design are some of the keywords describing the Danish jewellery label PureLeaf. Here you will find jewellery that you have never seen before. The brand makes jewellery in natural, organic shapes, sourced directly from the Brazilian nature. The jewellery from PureLeaf is truly unique. Various leaves motifs serve as the focal point of PureLeaf’s jewellery design. All the pieces literally portray the amazing shapes created by nature.
Each design is made from real leaves and twigs, which are collected from the mid-western regions of Brazil, where the savannah landscape meets the tropical and lush rainforest. The leaves and branches make up the core of the jewellery which are then plated with 18 carat gold, white gold or black rhodium-plated gold. The jewellery is handmade, and every detail and character of the leaves are preserved in the design. The designs are beautiful with a light expression and even though they are made of gold-plated leaves, none of the pieces are too fragile to be worn again and again. Each leaf has its own expression, just as a fingerprint is unique, the jewellery designs from PureLeaf are one of a kind.
More than just a piece of jewellery
The jewellery from PureLeaf is almost like small unique works of art. With PureLeaf you get more than just a piece of jewellery. You get a part of nature. The elegant and light designs arouse attention and admiration as they are innovative and something you have never seen before. Not two pieces of jewellery from PureLeaf are identical. You can rest assure that you will never meet another woman with the same piece of jewellery as you. So, if you are looking for a very personal piece of jewellery then PureLeaf's collections are definitely worth a second look.
The organic designs can be worn for any season or holiday, as everyday wear or for a night out – no matter the occasion, PureLeaf’s eye-catching pieces will get you noticed. The brand transforms the natural materials into rings, necklaces, bracelets and earrings. The sustainable jewellery is also perfect as a beautiful gift for someone close to your heart.
"The jewellery from PureLeaf is truly unique. Various leaves motifs serve as the focal point of PureLeaf’s jewellery design."
About the Designer
PureLeaf does not only apply new, innovative ways when it comes to jewellery design, the company also has a strong focus on sustainability and environmental responsibility. The inspiration for PureLeaf’s jewellery concept and innovative design process originates from a project in Brazil where local families are hired to collect and dry the fallen leaves of the forest. The leaves are first dried and then stiffened before being brushed with recycled gold. PureLeaf’s jewellery is made in Brazil according to sustainable principles and is produced with respect for nature, the environment, and the people who are part of the production. Since PureLeaf employs local farmers, the company contributes to an equalization of Brazil's income distribution and takes social responsibility in the milieu where it operates. The recycled gold used in the production is produced using solar energy and the entire production is certified by IBAMA (Brazilian Institute of Environment and Renewable Natural Resources). The brand thus combines aesthetic design with an ethical and sustainable approach to fashion.
PureLeaf's mission is to make a difference and give back to the nature. To fulfil this mission PureLeaf plants a tree in Brazil every time you buy a piece of jewellery from the sustainable brand. As a PureLeaf customer you are therefore supporting the forests of Brazil together with PureLeaf.
Why we love it
PureLeaf has taken the production of jewellery in a new and untraditional direction. The innovative brand has created a beautiful universe with unique, natural pieces. We love the way the label combines jewellery and fashion with its fascination for nature and social responsibility. PureLeaf pays tribute to the little details, individuality and personal expression. With PureLeaf you can adorn yourself with a very unique piece of jewellery.
Dive into PureLeaf’s universe and fall in love with the sustainable jewellery collections inspired by the Brazilian nature.