Effortless Edgy and Exclusive
Blue Billie offers an ever-growing collection of beautiful inspiring jewellery. Here you will find something that matches your personality in every jewellery category. You will discover a way to tell your very personal story with the jewellery you wear from their classy and delightful collections! Exclusive and edgy designs inspired by nature, pearls, symbols, spirituality and more beckon the woman who wants to keep it interesting for years to come. There is plenty here for the ‘everyday’ and ‘all-day’ jewellery lovers as well as the bold fashionista.
Meet the Blue Billie designer
Did you wonder who Blue Billie was? The brand's Founder and Creative Director Daniela Upmark’s alter ego Blue Billie is a woman who has a larger-than-life adventurous attitude, and runs on curious energy and good vibes! The Scandinavian jewellery brand was created in 2015 out of a desire for personal and special jewellery that makes one stand out from the crowd.
A restless and creative soul, who loves to challenge herself, Daniela wants to empower people through her jewellery aesthetics. Her passion is fueled by a big interest in jewellery since childhood and a drive to build her own design universe where she can constantly inspire people without any limits. She is a firm believer that “everyone can, and should, carry their own story with confidence”.
Designer Daniela Upmark attributes her success to “always staying curious” because curiosity keeps us moving forward. The brand aims to launch a new product category that everyone needs in their jewellery wardrobe so watch out for some exciting international collaborations in the near future!
What makes Blue Billie
The Blue Billie collections come to life from the concept of building a perfect jewellery wardrobe. The designs are all about effortless yet edgy and exclusive combinations that make dressing up fun. From hoops that stay on day and night, rings that you’ll keep coming back to season after season and those statement pieces that will make you stand out.
The exclusive Blue Billie collections encourage you to tell your story loudly or subtly – just do it with your favourite combinations in pearls, silver or gold vermeil.
“There can be so much going on beneath the surface in a person’s life and knowing that a jewellery can subtly state that is what Blue Billie sets out to give customers.”
Blue Billie proudly offers a collection of jewellery in recycled sterling silver and gold vermeil. Creating products that go beyond trends, the Blue Billie team is constantly developing and challenging themselves in every area, with thoughts on sustainability leading everything they do – from design to packaging and production.
Blue Billies is a brand that makes jewellery you want to keep and wear for years to come.
“We want to inspire you to build your own jewelry wardrobe with your signature mix of pieces to love now and forever. Buying and wearing jewelry should be fun!”
Jewellery from Blue Billy
Why we love it
Blue Billie is a Scandinavian jewellery brand that customers are happy to come back to over and over again! We absolutely vibe with this adventurous brand’s curiosity trait. Like Blue Billie, we are always in search of new talent in beautiful designer jewellery brands that combine excellent workmanship with solid sustainability goals. Blue Billie checks off all these boxes and then some more.
We look forward to hosting these very personal jewellery pieces from Blue Billie for all women who identify with a spirit of adventure and storytelling in the jewellery combinations they wear. Come enjoy the ride with Blue Billie!