Pioneering Ethical Jewellery
About AKIND
Anna Wallander, 38, is the dynamic force behind AKIND, a jewellery brand that champions beauty, quality, and ethical responsibility. Her keen eye for design and detail, combined with her background in business and law, empowers her to challenge industry norms.
She leads AKIND with a clear vision: to redefine fine jewellery by making sustainability a non-negotiable standard. Wallander works closely with AKIND’s in-house design team, ensuring every piece reflects the brand's core values.
Simplicity, Sustainability, and Quality
Redefining Luxury Jewellery
AKIND distinguishes itself by crafting timeless, modern jewellery from 100% recycled gold and lab-grown diamonds and gemstones. The brand’s philosophy centers on simplicity, sustainability, and exceptional quality. Designs are minimal yet meaningful, intended for everyday wear and personal expression.
AKIND is committed to reducing its environmental footprint by rejecting mining and embracing lab-grown materials. They partner with responsible suppliers who uphold fair labor practices. Every piece is crafted from solid 14k or 18k gold, and their lab-grown diamonds are graded to the highest standards.
Timeless Elegance and Conscious Craftsmanship
Minimalist Designs with Lasting Impact
AKIND’s design DNA is rooted in minimalism, elegance, and timelessness. They blend classic elements with a modern aesthetic, focusing on clean, refined silhouettes that can be worn daily.
Every detail is carefully considered, ensuring each piece feels personal. AKINDs jewellery is designed to transcend trends, allowing customers to build lasting collections that reflect their individual style.
"I envision a future where conscious consumerism is no longer a choice but the standard, where ethical practices are expected, not exceptional."
- Anna Wallander, CEO & Co Founder
Ethical Practices and Customer Trust
Transparency and Responsibility in Action
Sustainability is not just a marketing term for AKIND; it’s the foundation of their operations. They are committed to minimizing environmental impact through the use of recycled gold and lab-grown materials. AKIND goes beyond certifications, building strong, transparent relationships with their factories and partners.
New designs are launched almost monthly, demonstrating a consistent dedication to innovation. Anna Wallander’s favorite pieces, like the Curvy Hoops and the Diamond Suspender Earring, embody the brand’s aesthetic. Customers appreciate AKIND’s commitment to ethical sourcing, transparent pricing, and high-quality materials.
AKIND
Why we love it
We love AKIND for its pioneering approach to fine jewellery. Anna Wallander’s vision of creating a brand that prioritizes sustainability without compromising on quality is truly inspiring. The brand’s commitment to using recycled gold and lab-grown diamonds demonstrates a genuine dedication to environmental responsibility.
AKIND’s minimalist designs are both elegant and versatile, perfect for the modern, conscious consumer. The brand’s transparency and commitment to ethical practices build trust and loyalty. The positive customer feedback, highlighting the quality and sustainability of AKIND’s jewellery, reinforces the brand’s success. We admire AKIND’s dedication to educating consumers and challenging industry norms. The goal to become a globally recognised brand that is synonymous with ethical luxury is inspiring and we are excited to witness the growth and future of AKIND.
