Designs created to capture the spirit of women and the essence of "Forever Now"


Dulong Fine Jewelry is a story that dates back to 2005. The brand was started in a unique partnership between jeweller, Marianne Dulong, and designer and renowned stylist, Anja Camilla Alajdi. Since then the jewellery company has presented the finest collections of earrings, bracelets, rings, necklaces and pendants in 18 carats gold set with pearls and diamonds. And today Dulong Fine Jewelry is one of the most exclusive jewellery labels in Scandinavia with a clear focus on uncompromising craftsmanship that is presented in many versatile collections and expressions.

Each collection from Dulong Fine Jewelry has its own characteristics, but with a common identity that creates a red thread through the brand. Most of the designs are available in several sizes and in five different materials; gold, white gold, pink gold, silver and oxidized silver. They invites modern women to combine the complimenting designs. For example, it is possible to create a personal look by adding pendants from one collection to a design from another collection. The collections consist of a range of jewellery designs that make an individual fit possible, for the contemporary, independent, and quality conscious woman.

Many of Dulong Fine Jewelry’s designs are characterised by the unique hand-fillet surfaces and a simplistic visual movement. The brand’s pearl and gemstones designs are created in colour combinations that make the necklace hard to decode. Therefore they evoke curiosity by challenging the idea of ​​how a typical necklace should look like. Depending on what you wear and how you style it, the necklaces change the expression. As a result you will never get tired of a piece of jewellery from Dulong Fine Jewelry. The designs are simply created to capture the spirit of women and the essence of Forever Now.

When you see a piece of jewellery that shines with an inner light, then you know, that you have something very special in your hand

Dulong Fine Jewelry are created to capture the spirit of women.

Dulong Fine Jewelry is classic, timeless and glamorous jewellery made in Denmark. It’s fine jewellery with a strong heritage in the danish craftmanship crafted with sophistication and precision. Since 2005, the Danish jewellery company Dulong Fine Jewelry, has created collections of jewelry using the finest materials such as 18 K gold, pearls and diamonds. Behind the brand are Goldsmith Marianne Dulong and Creative soul Anja Camilla Alajdi. They are known for creating iconic pieces with a recognicable luxourious look.

The various collections are clearly linked, which allows them to be combined and still with a cool and cohesive, unique, expression. The silkmatte finish is one of Dulong Fine jewelrys strong characteristics. The same is the use of natural pearls and gemstones. The brand is recognized as one of the iconic danish heritage brands and especially know for  their stunning Kharisma earrings worn by celebrities and Royals in Scandinavia. Dulong is designed for the modern, independent, fashion and quality conscious woman.

Dulong Fine Jewelry – About the Designer

From the beginning it was Anja Camilla Alajdi and Marianne Dulongs vision to create jewellery for modern, quality conscious women. They wanted to have an uncompromising approach to the craftmanship of their designs as well as the company and brand as a whole. This ever-present approach to uncompromised craftsmanship is a cornerstone in the brand’s DNA.

As Marianne Dulong explains: “Looking back on the last decade, it strikes me that we have never done anything in half. We have always wanted to work with the best jewellers, find the most beautiful stones, have the most welcoming shops and the best staff. But then we, the collections and the crafts, would not have been what it is today: Personal jewellery, Forever Now.” And she continues: “My passion for jewellery started in a workshop when I first saw a piece of jewellery come into being. Since then I have been driven by the experience of getting very close to the craft, seeing the beautiful tools in use, feeling the heat from the flames and following this timeless process; to create jewellery for life”.

Anja Camilla and Marianne find their inspiration for new designs in Denmark. There is just something about the Scandinavian light, its power and movement. But the nature is also a great source of inspiration for the creative duo. In the Danish nature they discover cool colours that bring new life together with warm gold and silver.

Dulong Fine Jewelry’s designs are created to capture the spirit of women and the essence of “Forever Now”

Dulong Fine Jewelry- Why we love it

Here at The Jewellery Room we share a great passion for timeless jewellery and so does Dulong fine Jewelry. Through the years, the well renowned Danish jewellery brand has maintained a beautiful balance between the classic, raw and glamorous character of their designs. In that way, they appeal to fashionistas who are not afraid to stand out from the crowd, but who also do not wish to compromise on neither quality nor exclusivity. This and Anja Camilla Alajdi and Marianne Dulong’s uncompromised approach to fine craftmanship are pillars we can identify in our own business philosophy. Therefore there was no doubt in our minds that we had to get Dulong Fine Jewelry in The Jewellery Room portfolio.