SHIR Fine Jewelry: Jewellery moving between contrasts

For Shirley Navone, founder of SHIR Fine Jewellery, going into the world of jewellery was never a conscious choice. Growing up in a family of diamond dealers, she was surrounded by gemstones before she could articulate why they fascinated her. With SHIR, she has taken that heritage and built something far from traditional. The aesthetic is dark and mysterious but playful and deeply personal - with shapes and motifs that truly is not like anything we’ve seen before. The pieces are all crafted in Shirley’s hometown of Antwerp, using recycled gold and diamonds.

SHIR Fine Jewelry SHIR Fine Jewelry

The opening edit

SHIR's Antwerp diamond heritage meets a cheeky twist. I tried on the safety pin design myself, and that was the moment I was sold.

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SHIR moves between contrasts - dark and playful, mysterious and bold, minimal and maximal at once. The design language is built around strong symbols and unexpected details, with pieces conceived for layering, stacking, and reimagining with every wear. Collections range from the Enchanted Rose, which explores the raw complexity beneath a familiar flower, to the Floating Collection, designed for those who want diamonds that move with their current. Every piece is conceived as a fragment of a story, it’s jewellery that empowers the wearer to express their identity with confidence.

Shirley Navone grew up in Antwerp surrounded by her family's diamond trade — a world that gave her both a deep technical understanding of stones and the confidence to build something entirely her own. After years in the industry, she founded SHIR with a clear conviction: that jewellery should make you feel something. "You don't choose the stone," she says, "the stone chooses you."

That emotional approach to design, combined with Antwerp craftsmanship and recycled gold, is the foundation everything SHIR makes is built on. The brand's name is her own: a mark of personal ownership over every piece she creates.

I design jewellery for those who choose authenticity over fitting or blending in. For those who want to feel something.

Shirley NavonneFounder and Designer

SHIR carries serious Antwerp diamond heritage, but the jewellery never tries to look like traditional high jewellery — floating diamonds, thorns and roses, safety pins, locks and keys, hand chains, zodiac signs, numbers and letters, in both natural and lab-grown diamonds. We loved that serious background paired with a bold, slightly cheeky approach: jewellery doesn't have to be so traditional, so serious. The moment I tried on the safety pin design myself, I was sold.

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SHIR Fine Jewelry uses recycled 18k gold as its primary material throughout, with most pieces produced in small quantities and many made to order — a deliberate approach to avoiding overproduction. Diamonds and gemstones are carefully and consciously sourced, with the brand committed to valuing and appreciating the earth's precious resources in every production decision.