Christine Hvelplund: Diamond Rules

Christine Hvelplund is a Copenhagen-based fine jewellery brand founded by its namesake designer — a woman who came to jewellery through the diamond trade rather than formal training. For several years, Christine worked alongside her husband at his high-end watch and jewellery store in the centre of Copenhagen, first trading loose diamonds before the pull of design became impossible to resist. Every single piece she has made since contains a diamond — not as decoration, but as the starting point. Christine handpicks every stone personally, and that eye for quality runs through everything the brand makes

Christine Hvelplund Christine Hvelplund

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I started working with Christine Hvelplund before The Jewellery Room even existed. Her diamonds are set with a precision that catches more light than most.

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Christine Hvelplund works exclusively in solid gold with hand-selected diamonds — the diamond always at the centre, the design always built outward from it. The aesthetic is unmistakably feminine and modern, with a Scandinavian coolness that runs through collections like the Conscious series and the Fairytale collection — the latter born during difficult times, finding flowers and butterflies in unlikely places. "The diamond is always the center of the pieces I create," Christine says. "But it's never the 'classic' diamond piece — it always has a feminine and modern feel." New designs arrive when inspiration strikes rather than on a fixed schedule, giving the collection an organic, personal quality that reflects the designer behind it.

Christine Hvelplund came to diamonds before she came to design — an unusual origin that gives her work a technical authority most jewellery designers never develop. Trading loose stones at her husband's Copenhagen store gave her an intimate understanding of quality and character that now informs every piece she makes. When she moved from trading into designing, she brought that knowledge with her and built a brand around a single non-negotiable: every piece must contain a diamond. Several designs are named after her three children. Her oldest daughter Naila models many of the campaigns and works within the business. "I think customers really like that it is a personal, loving, family affair," Christine says — and it is visible in every collection she releases.

I never design anything that doesn't have a diamond incorporated. It is the 'must' of every single piece I produce and love.

Christine HvelplundFounder & Designer

I started working with Christine Hvelplund before The Jewellery Room even existed — I had already spotted her sublime, elegant jewellery years earlier, during my years as jewellery columnist for Denmark's leading magazines. She's high-end, and unapologetically picky: only a handful of new pieces each year, but every single one fully considered. Then there are the diamonds — her quality sits a notch above almost everyone else's, set with such precision that they simply catch more light than most.

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Christine Hvelplund designs exclusively in solid gold with diamonds — materials chosen not just for their quality but for their longevity. "Because I design jewellery in solid gold, and with diamonds, it naturally becomes an item that you keep for many years and don't just throw away," Christine explains. The brand's sustainability position is rooted in the durability of what it makes: jewellery designed to be passed down through generations rather than discarded, built to last and repaired when needed.