JOSINA: A Tribute to Beauty and Life

JOSINA is a fine jewellery brand founded by Josina Wilhelmina Bergsøe - a designer and creative director whose career was built around leading design teams and creating experiences that blend beauty and function.
When a breast cancer diagnosis led her to step away from corporate life, she spent eight years dedicated to non-profit work and fundraising for breast cancer research before channeling everything that experience had sharpened into JOSINA.
The brand is built on a single conviction: everybody has a right to shine. Every piece is handcrafted by skilled artisans in northern Italy, in 18k gold with top-quality diamonds.

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The opening edit

We met Josina years ago. Her playful, symbolic universe stays clean, never fussy, and she's returned to our CPHFW showrooms again and again.

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JOSINA works in 18k yellow, white, and red gold, set with top-quality diamonds graded G-H, VS1-2. The process begins with hand sketches and 3D design before moving to the hands of specialist artisans in northern Italy, who finish every piece by hand using a combination of traditional and cutting-edge techniques. The aesthetic is precise and playful in equal measure — clean lines and technical rigour alongside unexpected details: pendants that double as rings or bracelets, hidden gemstones set on the inside of a band for a secret sparkle. Diamonds appear throughout, chosen with the same uncompromising eye Josina brings to every other design decision.

Josina Wilhelmina Bergsøe spent her career shaping ideas into beautiful, functional experiences - leading design teams, building brands, creating spaces where beauty and purpose meet. When a breast cancer diagnosis interrupted that career, she redirected her energy into eight years of non-profit work and fundraising for breast cancer research. That chapter, she says, sharpened every sense and every dream she had for the future.

JOSINA is what emerged from it: a brand that is, in her own words, a love letter to life, to love, to friendship, and to unapologetic beauty. The production model is deliberately lean — sold exclusively online, with no physical retail, minimal packaging, and a production line that involves as few steps between design and finished piece as possible.

Years ago, I stared straight at life's edge - and it stared right back. That moment sharpened every sense and every dream I had for the future. It lit a fire in me, a promise to live boldly and beautifully, and to create something lasting. My jewelry became that promise in physical form

Josina BergsøeFounder & Designer

Josina's universe is entirely her own — playful, colourful, full of symbolism, but never fussy. The look stays clean even as the ideas get playful. We met Josina years ago, and she's been part of our Copenhagen Fashion Week showrooms more times than we can count.

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JOSINA sells exclusively online — no physical retail, no paper advertising, no billboards — minimising the brand's environmental footprint at the point of sale. Packaging is paper-based, produced by eco-friendly Danish suppliers. The production line involves very few steps between design and finished piece. Suppliers in northern Italy are monitored against requirements covering responsible supply chains, human rights, anti-corruption, labour conventions, health and safety, and responsible sourcing of materials and natural resources.