A unique approach
The brand story
Christine Hvelplund came to diamonds before she came to design — an unusual origin that gives her work a technical authority most jewellery designers never develop. Trading loose stones at her husband's Copenhagen store gave her an intimate understanding of quality and character that now informs every piece she makes. When she moved from trading into designing, she brought that knowledge with her and built a brand around a single non-negotiable: every piece must contain a diamond. Several designs are named after her three children. Her oldest daughter Naila models many of the campaigns and works within the business. "I think customers really like that it is a personal, loving, family affair," Christine says — and it is visible in every collection she releases.









