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The brand story
The story of Clarissa Gioielli begins not in 2014 but in 1963, when Giovanni Zucchelli founded a goldsmith workshop in Pontedera — the Tuscan city known as the birthplace of the Vespa. Over six decades, the workshop passed to his children Alessandro and Elena, and then to the next generation including their niece Letizia, each bringing their own expertise while maintaining the founding commitment to handcrafted quality. The Clarissa Gioielli brand was established in 2014 to give that heritage a contemporary identity — a name and a vision that could carry the family's craft into a new era. New collections launch twice a year at Milano Fashion & Jewels in February and September, where the brand presents to both new and longstanding clients.
