Jhaleh Aziz Rosenkrantz: Creative Director and Designer
About Rosenkrantz
Jhaleh Aziz Rosenkrantz, a 33-year-old Tanzanian native, is the creative force behind the fine and high jewelry brand, Rosenkrantz. Co-founded with her Danish husband in 2016 in Tanzania, Jhaleh brings a unique perspective to the world of jewelry design.
Her deep connection to the land and its treasures, coupled with her family's long history in the Tanzanian mining industry, has shaped her passion for creating meaningful and ethically sourced jewelry. Jhaleh's vision for Rosenkrantz goes beyond simply crafting beautiful pieces; it's about sharing the stories of the gemstones and the communities from which they originate.
The Rosenkrantz Story
A Legacy of Gemstones and Ethical Sourcing
Rosenkrantz distinguishes itself through its intimate relationship with the source of its materials. Jhaleh's husband, with 15 years of experience mining gemstones across East Africa, has cultivated a network of trusted artisanal miners in Africa and beyond. This direct access allows Rosenkrantz to trace the journey of each gemstone, ensuring transparency and ethical practices.
The brand's story is interwoven with the stories of the miners, the communities, and the unique gems themselves. This commitment to ethical sourcing and storytelling is at the heart of the Rosenkrantz brand, offering clients not just exquisite jewelry, but also a connection to something larger. The brand is as much about sharing these stories as it is about creating exceptional jewelry.
Design Inspiration and DNA
The Beauty of Raw Materials and Ethical Impact
Jhaleh's journey into the jewelry industry was a natural progression. Growing up surrounded by the brilliance of Tanzanian gemstones, her passion for design blossomed early. The rich landscapes of Africa and the abundance of raw materials serve as constant inspiration. Rosenkrantz's design DNA is defined by its rare access to extraordinary gemstones. Knowing the origin of each gem allows the brand to share its unique narrative with clients and positively impact the communities at the source.
Over 80% of gemstones are mined by artisanal miners, and many lose their identity in the long value chain. Rosenkrantz is committed to changing this by ensuring transparency and meaningful connections. The co-founding of Africa's first all-female mine in 2018 exemplifies this commitment to empowering women in the industry. Rosenkrantz believes that gemstones carry powerful energy and strives to ensure that energy reflects good – both in the beauty of the designs and in the lives touched along the way.
"What sets us apart is our deep connection to the source of our materials."
- Jhaleh Aziz Rosenkrantz, Designer & Co Founder
The Creative Process and Unique Approach
From Gemstone to Jewelry: A Story of Inspiration and Craftsmanship
Jhaleh finds the most joy in the initial discovery of a gemstone and its journey back to the workshop. She allows the stone to inspire the design, recognizing the unique energy and story it holds. Being among the first to hold a newly discovered gem, knowing its precise origin, adds a profound layer of meaning to the creative process. In an industry often characterized by long and anonymous value chains, Rosenkrantz's direct connection to the source sets it apart.
This personal touch infuses each piece with a unique character and a deeper connection to the earth. While bespoke pieces are created throughout the year based on the discovery of exceptional stones, Rosenkrantz also releases a new collection annually, ensuring a constant flow of fresh and inspired designs.
A Commitment to Ethical Excellence and Storytelling
Why We Love Rosenkrantz
Rosenkrantz is more than just a jewelry brand; it's a testament to the power of ethical sourcing, transparency, and storytelling. Jhaleh's passion for gemstones, combined with her commitment to empowering communities and preserving the stories behind each gem, makes Rosenkrantz a truly exceptional brand. We admire the brand's dedication to creating not just beautiful jewelry, but also pieces that carry meaning and positive impact.
The focus on rare and unique gemstones ensures that each piece is a work of art, reflecting the natural beauty of the earth and the skill of the artisans who bring it to life. Rosenkrantz embodies a harmonious blend of exquisite design, ethical practices, and a deep respect for the origins of its materials, making it a brand we truly love.
