Jewelry

“I have enough jewelry” – said no one ever!

Who can resist the alluring power of jewelry? It transforms not only how you look, but also how you feel. More than just a fashion accessory, choosing and wearing designer jewelry is a deeply personal connection with the inspiration of each piece. Jewelry reflects the culture and values of the time. Today, jewelry design involves a blend of ancient goldsmithing and gemstone crafts along with technological tools to create delicate and intricate designs. Jewelry designers use beautiful jewels and precious metals to make amazing innovative jewelry in the form of wearable art.

The allure of fine jewelry

We understand the irresistible allure of handcrafted fine jewelry because we know how beautiful jewelry can make you feel, capturing special memories, announcing your power to choose, and simply feeling bold, happy, sad, and in harmony with the world around you.

We have brought together fine jewelry collections from an array of uniquely talented designers. If it’s gemstone jewelry you are searching for, look no further than our treasure trove of beautiful precious and semi-precious jewels, expertly handcrafted by top designers in 18 and 22 karat gold.

Alluring diamonds, sapphires, rubies, and emeralds adorn bracelets, necklaces, rings and earrings in a glittering and colourful array of gems. You can browse over 30 types of gemstones, ranging from Agate to Turquoise and everything in between, or filter by colour to choose the perfect jewel amongst pretty pastels, vibrant primary tones, and earthy hues.

Jewelry design

Jewelry designs evoke passion and give you the power to create your very own signature style. The jewelry you own becomes an extension of you, so when choosing a jewelry design to make a fashion statement or as an investment, consider its significance and value in terms of the materials, thoughtfulness, and effort that go into its making. Each of our collections is inspired by a designer’s personal journey and encapsulates their design ethos.

Jewelry fashions – what is trending in jewelry?

Every season we keep our eyes on the latest in runway jewelry fashions. We take immense joy in showcasing the best pieces of handcrafted designer jewelry of our times in some of the most delightful combinations of materials and styles that are classic, minimalistic, and bold with colourful designs from the master jewellers of Scandinavia and around the world.

Larger-than-life links are among the top 2022 jewelry trends, as seen at Valentino and Hermès to mention a couple. This season, go with oversized gold choker chains that make a bold statement, solo or when layered with other over-the-top pieces. Maximalist designs are making a come-back with giant pendants, chandeliers, and door knocker earrings, and multiple cocktail rings. Iconic logos and fun charms are also hot items.

What kind of jewelry is most popular?

According to many sources, earrings are the most popular kind of jewelry and it’s easy to see why. Your face is a focal point and earrings therefore create an immediate impression. They can instantly transform your look from sleek minimalist hoops, playful charms, or statement pendants to elegant studs.

Being a smaller jewelry item, earrings are often more affordable than a necklace or bracelet in the same collection. Multi piercings are hugely popular and create the opportunity to buy and wear many earrings together.

Jewelry brands

Jewelry brands and iconic designers establish themselves over years of consistently producing unique, innovative designs and expertly handcrafted jewelry. But in recent years, social media has really ignited the brand activation process. Influencers, It-girls, and celebrities from all over the world, including Norway, the United Kingdom, California and South Korea, love our jewelry brands and have helped to take them from ‘up and coming’ to ‘icon’ status in the jewelry industry.

Which jewelry brand is best?

The simple answer to this question is: ‘the one you love and can trust’.

Jewelry is a deeply personal expression of your style, taste, and personality. By assembling Europe’s top jewelry designers on one retail platform, we allow you to explore, compare, and discover new jewelry brands that you might not have considered, alongside all your traditional favourites. Our expert jewelry curators have created an explosive jewelry brand list that you can trust because we know our designers personally and place a high premium on quality jewelry making standards. That's why we wear them ourselves!

Best selling designer jewelry

The beauty of shopping for jewelry online, is the ease with which you can browse through a wide variety of beautiful, unique designer jewelry created by exceptionally talented designers.

Our online store hosts over 50 (and growing) designer collections, comprising rings, earrings and ear cuffs, necklaces and pendants, bangles, bracelets, and anklets. You can also shop by theme: diamond jewelry, pearl jewelry, sculptural jewelry, sustainable jewelry and much more.

We have made shopping for jewelry online, a convenient and pleasurable experience, guaranteeing quality and satisfaction with our personal curation, certified exchange and returns policy, as well as our complimentary packaging and delivery service.

We have among our curated jewelry pieces some of the most popular designs from Scandinavia's trusted and best of the best, including the trending national favourite of Denmark, the collection of Daisy pendants, rings and earrings. Here you will find some or all of the favourite classical jewelry pieces popularly trending in Europe from special designers who have maintained classical elegance and techniques blended with fine craftsmanship.

Luxury jewelry

Jewelry is the crown of the person who owns it. And therefore, special attention goes into the materials chosen for its creation. Metals of value such as gold, silver, and colourful and rare gemstones are selected to create jewelry that will lock in wealth and memories to pass on to the next generation. Durability is an essential quality in jewelry.

When buying jewelry, the best materials to look for are 18 to 22 karat gold, 925 sterling silver, or gold-plated jewelry of 2-3 micron plating thickness. Choosing luxury jewelry is an investment in precious metals and gemstones, and when you shop with us, you don’t have to worry about the quality of the material or the standard of artisanship. We take pride in presenting only the best in handcrafted jewelry, using verified authentic materials that you can cherish for a lifetime and longer.

Modern jewelry

The beauty of modern jewelry is its innovative quality and versatility. Modern designers embrace the latest advances in jewelry making equipment and techniques to craft their original pieces with sustainability in mind. Lab-grown diamonds are another great example of modern technology that has positively impacted the sustainability of these precious gems, without compromising on quality.

Modern jewelry encompasses whimsical nature inspired designs, bold gold hoops that pack a punch, sculptural and sleek pieces or more avant-garde fashion styles.

Sustainable jewelry

We host special designer brands who are committed to sustainability, taking particular care to source their materials in accordance with strict sustainable standards and environmental responsibility. This includes Mpingo diamonds from sustainable WWF-protected forests, conflict-free diamonds from regulated mines, alternative lab-grown diamonds, recycled gold using solar power in the production process, and ethically cultivated pearl farms. In addition, many of these designers commit to planting a tree for every item of jewelry sold. As a customer, you choose to support the brand’s vision by wearing a precious yet sustainable change and purchased with careful respect for both people and nature.