Star Sign Capricorn 18K Gold Necklace w. DiamondStar Sign Capricorn 18K Gold Necklace w. Diamond
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Star Sign Scorpio 18K Gold Necklace w. DiamondStar Sign Scorpio 18K Gold Necklace w. Diamond
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Star Sign Libra 18K Gold Necklace w. Diamond
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Star Sign Virgo 18K Gold Necklace w. DiamondStar Sign Virgo 18K Gold Necklace w. Diamond
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Star Sign Leo 18K Whitegold Necklace w. DiamondStar Sign Leo 18K Whitegold Necklace w. Diamond
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Star Sign Leo 18K Gold Necklace w. DiamondStar Sign Leo 18K Gold Necklace w. Diamond
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Star Sign Cancer 18K Gold Necklace w. Diamond
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Star Sign Gemini 18K Gold Necklace w. DiamondStar Sign Gemini 18K Gold Necklace w. Diamond
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Star Sign Taurus 18K Gold Necklace w. DiamondStar Sign Taurus 18K Gold Necklace w. Diamond
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Star Sign Aries 18K Gold Necklace w. DiamondStar Sign Aries 18K Gold Necklace w. Diamond
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Star Sign Pisces 18K Gold Necklace w. DiamondStar Sign Pisces 18K Gold Necklace w. Diamond
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Star Sign Aquarius 18K Gold Necklace w. DiamondStar Sign Aquarius 18K Gold Necklace w. Diamond
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Effortless Edgy and Exclusive

Blue Billie

Blue Billie offers an ever-growing collection of beautiful inspiring jewelry. Here you will find something that matches your personality in every jewelry category. You will discover a way to tell your very personal story with the jewelry you wear from their classy and delightful collections! Exclusive and edgy designs inspired by nature, pearls, symbols, spirituality and more beckon the woman who wants to keep it interesting for years to come. There is plenty here for the ‘everyday’ and ‘all-day’ jewelry lovers as well as the bold fashionista.

Meet the Blue Billie designer

Daniela Upmark

Did you wonder who Blue Billie was? The brand's Founder and Creative Director Daniela Upmark’s alter ego Blue Billie is a woman who has a larger-than-life adventurous attitude, and runs on curious energy and good vibes! The Scandinavian jewelry brand was created in 2015 out of a desire for personal and special jewelry that makes one stand out from the crowd. 

A restless and creative soul, who loves to challenge herself, Daniela wants to empower people through her jewelry aesthetics. Her passion is fueled by a big interest in jewelry since childhood and a drive to build her own design universe where she can constantly inspire people without any limits. She is a firm believer that “everyone can, and should, carry their own story with confidence”. 

Designer Daniela Upmark attributes her success to “always staying curious” because curiosity keeps us moving forward. The brand aims to launch a new product category that everyone needs in their jewelry wardrobe so watch out for some exciting international collaborations in the near future! 

What makes Blue Billie

Stand out?

The Blue Billie collections come to life from the concept of building a perfect jewelry wardrobe. The designs are all about effortless yet edgy and exclusive combinations that make dressing up fun. From hoops that stay on day and night, rings that you’ll keep coming back to season after season and those statement pieces that will make you stand out. 

The exclusive Blue Billie collections encourage you to tell your story loudly or subtly – just do it with your favourite combinations in pearls, silver or gold vermeil.

“There can be so much going on beneath the surface in a person’s life and knowing that a jewelry can subtly state that is what Blue Billie sets out to give customers.”

Thoughts on

Sustainability

Blue Billie proudly offers a collection of jewelry in recycled sterling silver and gold vermeil. Creating products that go beyond trends, the Blue Billie team is constantly developing and challenging themselves in every area, with thoughts on sustainability leading everything they do – from design to packaging and production. 

Blue Billies is a brand that makes jewelry you want to keep and wear for years to come. 

“We want to inspire you to build your own jewelry wardrobe with your signature mix of pieces to love now and forever. Buying and wearing jewelry should be fun!”

Jewelry from Blue Billy

Why we love it

Blue Billie is a Scandinavian jewelry brand that customers are happy to come back to over and over again! We absolutely vibe with this adventurous brand’s curiosity trait. Like Blue Billie, we are always in search of new talent in beautiful designer jewelry brands that combine excellent workmanship with solid sustainability goals. Blue Billie checks off all these boxes and then some more.

We look forward to hosting these very personal jewelry pieces from Blue Billie for all women who identify with a spirit of adventure and storytelling in the jewelry combinations they wear. Come enjoy the ride with Blue Billie!

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