A unique approach
The brand story
Camilla and Sarah founded JOSEPHINE in Oslo in 2022 with a clear ambition: to build a brand and a workplace where quality and authenticity are central, and where the pace of creation is set by genuine ideas rather than industry pressure. Their inspiration is Empress Joséphine Bonaparte — born Rose, renamed Joséphine by Napoleon, and known throughout her life for a rebellious spirit that defied the expectations placed on her. The JOSEPHINE they have built shares that character: rebellious, sensitive, effortless, quirky, and deeply relatable. The brand's philosophy of longevity is not a marketing position but a genuine conviction — that an item well-made enough to be desired for years is more valuable, and more sustainable, than anything designed to be replaced.









