Introducing ENNUI Atelier: Everything But Boring
Sophie Antonsson never planned on becoming a jewelry designer. But as a fashion student in London, she tells us, she started feeling an almost intuitive pull towards objects that last - jewelry specifically.
And with that, ENNUI Atelier was born. Now based in Stockholm, Sweden, Sophie designs jewelry pieces from that very first intuition, with a strong focus on longevity - but also with the intention of interrupting the every-day repetition of getting dressed.
The starting point of all of her designs remains the same: creating jewelry that is never just decorative, but that holds emotion: that makes you want to return to them and wear them over time.
We are so proud to have ENNUI Atelier join us at The Jewellery Room - and to celebrate, she answered all our questions about her story - her design philosophy, her favourite part of the design process - why she named her brand after the French word for boredom.
You started off in fashion - what was it that drew you to jewelry, and made you jump ship?
"It happened quite intuitively. I started in fashion in London, but I was always more drawn to objects that felt lasting. Jewelry stayed with me in a different way. It is closer to the body and often carries more meaning. What interested me was how something quite small can hold a lot of emotion, or even a sense of history. That became the starting point for ENNUI Atelier. I wanted to create pieces that are not just decorative, but something you return to and wear over time.
Tell us about the background to the name - ENNUI?
“ENNUI means boredom in French, which is quite deliberate. The brand started as a reaction to repetition. The idea that getting dressed, or choosing jewelry, can easily become routine. I was interested in creating pieces that interrupt that feeling in a subtle way."
What occasions do you mostly design jewelry for?
"We do not really design for occasions. We design for everyday life. Pieces that you wear often, that you combine over time, and that slowly become part of how you express yourself."
"The brand started as a reaction to repetition. The idea that getting dressed, or choosing jewelry, can easily become routine. I was interested in creating pieces that interrupt that feeling in a subtle way."
How do you think about longevity in your process?
"We avoid mass production and think a lot about how pieces live with the person wearing them. Not just how they look when they are new."
What part of creating jewelry is your favourite?
"The beginning, when it is still a bit unclear. It often starts with something that has nothing to do with jewelry. It can be architecture, a historical reference, or just a certain feeling. The process of translating that into something wearable is what I find most interestingI also like the moment when the piece leaves the studio. When someone else wears it in their own way. That is when it becomes something more personal, and often more interesting than what I originally imagined
If you’re on the lookout for jewelry pieces that will make getting ready a little more exciting, a little less auto-pilot and a little more deliberate - then ENNUI Atelier is the right place to start.
With each piece crafted in 14K gold or whitegold, with diamonds and emeralds, the brand may be named after boredom - but it’s everything but boring.
Discover all ENNUI Atelier here.