Introducing D'NOUR Dubai: Designing emotion and impact because jewellery should mean something
"I don't just design jewellery," says Junaid Nour, founder of D’NOUR Dubai, about his craft. "I design emotion and impact the best way I know how."
Junaid started young and spent years in the diamond business, observing the craft, learning about quality, and acquiring market knowledge. When he was ready, he founded his own brand - built on the conviction that jewellery can be more than just decoration for your body.
The impact he is looking to make is visible in every part of the brand. For every purchase a customer makes, a portion is donated to support Evolvin’ Women, Dubai-based social enterprise that provides vocational training, mental health coaching, and employment to women from underprivileged backgrounds.
Now, we are so proud to introduce D’NOUR as a part of The Jewellery Room - and we took the chance to ask Junaid everything we wanted to know about the brand.
D'NOUR is built around an appreciation for women. Where does that come from?
"I express my experience and heartfelt emotions through D'NOUR's jewellery, which is my appreciation for women and celebrating womanhood. The impact women have had on me through the years has left me with profound lessons that have shaped my views of the world. My jewellery helps bring the spotlight to the women we know and love."
How did you end up in the jewellery industry?
"I started off quite young in the diamond business, building myself to learn and dive into the quality and standards for the U.A.E. market. As I grew in my career, I decided to build a brand that meant more than what jewellery is considered to be. Jewellery with meaning brings thoughtful individuals that share in my vision, to invest in gold and diamonds that are timeless, unique and keepsakes."
The rose is at the heart of everything D'NOUR does. Can you tell us more about that?
"The DNA essentially stems from the Anatomy of the Rose, as we break down every pillar of the brand into each part of the Rose. Every element is crucial to the brand's identity as we believe in D'NOUR's resemblance to the timeless flower."
"The impact women have had on me through the years has left me with profound lessons that have shaped my views of the world. My jewellery helps bring the spotlight to the women we know and love."
What do you love most about the creation process?
"The challenge of incorporating the crucial elements and the messaging in each collection. With Precia, upon deconstructing the rose petals, you'll see the phrase 'Thank You'. Shaping the petals in a manner that resembled the phrase while maintaining the structural integrity of the Rose was quite the challenge, one that I successfully accomplished."
D'NOUR partners with Evolvin' Women. Can you tell us about that?
"Our partnership with Evolvin' Women, a Dubai-based social enterprise, accomplishes our goal to 'Enlight, Heal, Empower'. With the enterprise, proceeds from all our collections go towards sponsoring an individual from underprivileged backgrounds to start life fresh in Dubai. From vocational training to mental health coaching and providing jobs, D'NOUR holds hands with Evolvin' Women to bring a fresh start to the women that need it, as these women are the backbone of the world."
Who do you design for?
"Anybody that understands the power of jewellery to create an impact, enjoys jewellery with intricate design and can join me in my expression of appreciation of femininity and womanhood."
What do you dream about?
"I dream about a world where my mother, wife, daughter, colleagues and all the women around me understand how special they are. Life begins with and thrives with them. I aspire for all the women in the world to realise their potential and for the world to spread the love."
Junaid Nour built D'NOUR around a simple but profound conviction, that jewellery should mean something, and that meaning should extend beyond the piece itself.
We are proud to have him and D’NOUR Dubai with us at The Jewellery Room. Discover the full D'NOUR collection here.