Alexa Fine Jewelry: Accessible fine jewelry with four generations of craft behind it

Alexa Fine Jewelry is a Beirut-based fine jewelry brand co-founded by siblings Elena and Alex, launched during the Covid-19 lockdown in response to a gap in the local market for accessible fine jewelry. A fourth-generation jewelry family, Elena and Alex own and operate their own manufacturing factory in Beirut — giving the brand an unusually direct relationship between design and production. Every piece is crafted in 18k gold, with new designs arriving every month.

Alexa Fine Jewelry Alexa Fine Jewelry

The opening edit

We got in touch with Alexa when they were quite new. Dainty diamonds, fair prices, a family story we wanted to share.

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Alexa Fine Jewelry’s signature aesthetic is dainty and elegant - and heavily influenced by its’ Middle Eastern heritage, visible for example in the Evil Eye Studs, Elena’s personal favourite. Her background in graphic design is visible in the clarity of each design: clean lines, considered proportions, and a lightness of touch that makes the pieces feel effortless rather than precious. The emphasis on handcraft is strong, as well as bringing cultural symbolism into contemporary fine jewelry with a naturalness that feels entirely unforced.

Elena is a fourth-generation jeweller from Beirut, who grew up with a jeweller father and quickly took an interest in the craft. After studying graphic design at undergraduate level and completing an MA in luxury brand management, she felt ready to build something of her own. During the Covid-19 lockdown, she and her brother Alex identified a gap in their local market for accessible luxury fine jewelry and launched Alexa to fill it. The fact that they own their own manufacturing factory in Beirut means the brand can move with a creative freedom unique for a small independent jewelry brand.

Coming from a family of jewellers, we are confident in our craft and have gained a lot of experience over the years.

ElenaCo-Founder & Designer

We got in touch with Alexa when they were a brand-new label — we saw the potential immediately. Elena and her father, who has spent decades in the industry, build jewelry that's entirely dainty: never overdone bling, always delicate, always with a diamond, always in 18k gold, at genuinely fair prices. A family business we're proud to have helped put on the map.

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Alexa Fine Jewelry's 18k gold pieces are ethically manufactured in the brand's own factory in Beirut, made to last and designed to be worn for years rather than replaced. The brand takes the wellbeing of its manufacturers and team seriously, maintaining close oversight of working conditions as the owners of the factory in which every piece is made.