A unique approach
The brand story
Lore Van Keer trained as an interior designer at LUCA School of Arts Brussels, where her focus on product design and her fascination with making and refining objects gradually drew her towards jewelry.
She founded her namesake label in 2010, building a boundary-blending aesthetic that draws equally from architecture and goldsmithing, which has turned out to be an approach that has earned her a loyal following of wearers who want pieces with genuine structural conviction. The brand's commitment to responsible sourcing is very specific and traceable: suppliers source all materials, gemstones, and precious metals ethically, contributing to the empowerment of responsible small-scale and artisanal miners. Bespoke services extend to wedding and engagement rings, custom commissions, and memorial jewelry.







