EXPERTLY CURATED
A unique approach
The brand story
As a child, Joy Toledano could play with her grandmother's jewelry for hours at the time, mixing earrings, layering necklaces, discovering early that adornment was a language.
Later in life, she’s her time learning both the jewelry business and the craft of designing and making jewelry: she studied marketing and communications in London and Paris, was trained in gemology in Paris and Antwerp, and worked for renowned jewelry house Elise Dray - before finally, founding her very own brand.
MYSTERYJOY took shape from the knowledge of gemstones and materials she has amassed during her previous career - and from a belief that jewelry should reveal what we usually keep inside.
