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Simplicity Bezel Eternity 14K Rosegold Ring w. Lab-Grown Diamonds

Sale price$1,271.00 USD
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Simplicity Bezel Eternity 14K Rosegold Ring w. Lab-Grown Diamonds
Simplicity Bezel Eternity 14K Rosegold Ring w. Lab-Grown Diamonds Sale price$1,271.00 USD

About Formes Fine Jewelry

When met the designer behind FORMÉS, Viktorija we felt her ambition instantly. Endlessly open to customisation, with the Becoming rings as a signature

A unique approach

The brand story

Viktorija Kančinian grew up inside one of Lithuania's most significant jewelry businesses — but it took becoming a wife, then a mother, then navigating a pandemic, to find the courage to build something that was truly hers. As CEO and marketing manager of her family's company, she discovered after a decade that the part of the work she loved most was the creation itself. "I discovered myself the happiest and lost in time when developing the products," she says. She left the family business to found Formés in 2020 — channelling her rich manufacturing heritage through her own perspective, on her own terms. The first independent collection took two years to create.

The founders

A house of craft

Formés is an independent fine jewelry brand founded in 2020 by Viktorija Kančinian — a second-generation designer from a family that built one of Lithuania's largest jewelry manufacturing and design companies. Every piece is designed and created by Viktorija herself, handcrafted in a family workshop with 30 years of experience in high-end production. Formés launched with a clear material commitment that has never wavered: recycled gold and lab-grown diamonds grown exclusively with green energy, combined with a design vision that is entirely, unmistakably her own.

The design DNA

When met the designer behind FORMÉS, Viktorija we felt her ambition instantly. Endlessly open to customisation, with the Becoming rings as a signature

Formés works in recycled gold set with lab-grown diamonds — stones that are chemically and physically identical to mined diamonds, created with green energy and without the environmental impact of traditional mining. The aesthetic sits in a precise and unusual space: minimalist and maximalist at once, edgy and soft, combining 3D techniques with handcraft, diamond science with soulful storytelling, and unusual forms with unexpected colour combinations.The Becoming collection — centred on the MAMA rings, designs that emerged naturally alongside the birth of her son — and the Tiny Clash collection, which merges minimalist forms with maximalist diamond presence, are the clearest expressions of what the brand does at its best.

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