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Alive and pulsating

Bold. Genderless. Inclusive

DARKAI (read as ‘Dark-Eye’) is the latest hot and trending Italian jewelry brand that's been creating waves in the world of fashion jewelry since 2020. This jewelry label is known for its captivating designs and high-quality craftsmanship reflected in fine jewelry. 

DARKAI is all about creating jewelry for the new generation. Drawing inspiration from abstract youthful emotions and icons, DRAKAI Jewelry is hallmarked to move you without gender distinction. Here the personality of the piece and the wearer is the dominant theme. On this page, you find DARKAI's handmade fashionable jewelry with its distinctive artisnal finish.

Designed by brothers

Lelio & Giacomo Zoccai

Operating from Vicenza, Italy, DARKAI embodies the passion and design instincts of brothers and co-founders Lelio and Giacomo Zoccai. The Italian brothers carry in their DNA a 180-year-old goldsmithing legacy – their unique brand clearly expressing their flair and finesse as 5th-generation goldsmiths. From a very young age, the boys were exposed to the intricacies of goldsmithing. They worked and helped out in their grandparents' family jewelry atelier and it was not uncommon to discuss diamonds and gold around their Sunday dinners. 

A perfect partnership

Although they have very distinct personalities and preferences, Lelio and Giacomo have a clear vision for DARKAI. They want to be “Young, creative, out of the box" in everything they do. Lelio, the creative director with a passion for luxury and design also has a degree in Marketing and Economics. Giacomo is a financial genius with a degree in Commerce and Finance. He brings his love for numbers and knowledge of the bottom line, to develop their brand into a profitable one.

The creative process

Young, wild and free

Working together is fascinating, as the brothers complement each other. Giacomo, the outgoing one among the two, loves to get opinions and elaborate on ideas. While the introverted Lelio is the designer who knows exactly what he wants to do. Through the constant exchange of ideas, they come to an agreement before a design is finalised to become a part of the latest collection.

The hardest part of their journey has been: "making the choice to go their own way; finding the courage to do their own thing, not compromising on their long-term vision."

The brand

DNA & Themes

The name DARKAI came out of the Hip-Hop concept of "dark eyes" like wearing black – replicated by the black diamonds and blending this idea with the family name "Zoccai". The brand exudes self-expression in its themes and upholds "...having a secret as a brand, exploring your personality, keep evolving, be genuine, be yourself…" as the secret to success.

Disruptive jewelry design – go with a creative flow that has no limits, no boundaries, no gender, no rules. 

Not trying too hard – unencumbered by dimensional details or cost they create as an expression of themselves.

Detailing – perfecting every small thing that goes into the piece that's being designed. As exemplified in their very popular "Gemmy Bears'' collection—so real, some customers tried to eat them!

Designed for… "People who are open to express themselves – who like to enjoy life and are free.”

Small steps for a brighter tomorrow

Sustainability & DARKAI

Sustainability is very important to DARKAI. All their jewelry is handcrafted from recycled gold and sustainably mined stones, in the Zoccai Family Atelier. They use low-environmental impact methods, and a lot of thought and effort goes into packaging; using locally produced recycled paper or paperless methods.


Why we love it

DARKAI is a fascinating brand that designs for freedom of expression. They love and understand fine jewelry making and want it for the current generation. We love DARKAI's high-quality handmade jewelry in youthful and inclusive themes that are at once luxury, art and delightfully wearable.

We endorse DARKAI for attention-grabbing designs, Italian heritage, fine detailing, and creative flair. A true winner in every aspect of good quality designer jewelry that's unique and contemporary in its expression. A brand with a steady eye on sustainability standards and futuristic styles that we are proud to host here at The Jewellery Room.

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