A Legacy of Jewelry Design
About By Alona
Alona, the creative force behind the By Alona jewelry brand, is a designer, brand owner, and a force to be reckoned with. She brings a wealth of experience and passion to her craft, blending her heritage with a contemporary vision.
Her journey into the world of jewelry was not a straight path, but rather a carefully curated exploration of design, craftsmanship, and personal expression. This diverse background has shaped her unique approach to jewelry design, resulting in pieces that are both timeless and modern.
Brand Identity and Inspiration; The By Alona Difference
Storytelling Through Jewelry
The secret to By Alona's success lies in its ability to seamlessly merge timeless elegance with modern design. Inspired by Alona's personal heritage and a deep love of storytelling, each piece of jewelry transcends mere adornment, becoming a wearable narrative. By Alona distinguishes itself by crafting versatile, personal, and luxurious pieces that empower women to express their individuality.
By Alonas collections are more than just beautiful objects; they are chapters in a larger story, drawing inspiration from travel, heritage, and the beauty found in everyday life. The brand's commitment to creating jewelry that feels effortless, chic, and meaningful is evident in every design, resulting in cherished pieces that women will want to wear time and time again.
A Path to Passion
From Fashion to Fine Jewelry
Although jewelry was a constant presence in Alona's life as the daughter of a fine jeweller, her journey to becoming a jewelry designer was a unique one. After pursuing studies in Design Management for Fashion Retailing, she gained valuable experience in the luxury fashion industry, honing her understanding of style and craftsmanship. This experience provided a solid foundation for her eventual return to her roots.
Alona furthered her expertise by studying at the Gemological Institute of America in New York, where she deepened her skills and solidified her passion for jewelry design. The launch of By Alona was driven by a desire to empower women with the ability to express their unique style and effortlessly elevate their look through beautifully designed jewelry.
"There’s a special moment when the piece turns out exactly as I envisioned - or even better - and it feels like a true realization of the story I wanted to tell"
- Alona, Designer & Founder
Effortless Elegance
The By Alona Aesthetic
The design DNA of By Alona is characterized by the creation of jewelry that embodies effortless style, versatility, and timeless appeal with a contemporary twist. Each piece masterfully blends vintage influences with modern design sensibilities, resulting in creations that are both bold and wearable for any occasion.
At the heart of By Alona's DNA lies a deep commitment to quality materials and exceptional craftsmanship. The brand prioritizes high-quality finishes, from rich gold plating to intricate detailing, ensuring that each piece possesses a luxurious look and feel while remaining accessible. New designs are launched four times a year, aligning with the fashion calendar.
A Celebration of Individuality and Sustainability
Why We Love By Alona
We love By Alona for its commitment to creating jewelry that is not only beautiful but also meaningful and responsibly made. Alona's passion for storytelling is evident in every design, making each piece a personal treasure. The brand's dedication to sustainability and social responsibility is truly commendable. By producing in small quantities to minimize waste, working with skilled local craftsmen, and sourcing materials responsibly, By Alona demonstrates a genuine commitment to ethical practices.
Furthermore, the brand's support of ocean conservation charities reflects its understanding of the interconnectedness between beauty, inspiration, and environmental responsibility. By Alona understands that jewelry is more than just an accessory; it's a form of self-expression, a celebration of individuality, and a connection to something larger than ourselves. The brand's ability to balance timeless design with contemporary aesthetics, while maintaining a strong ethical compass, is what makes By Alona a truly exceptional jewelry brand.
