Le Soonar: A private jewellery for everyone

Vidhi and Shivangi both tried to step away from the diamond world,  pursuing careers in international development before their entrepreneurial instincts pulled them back. It started with engagement rings made for friends, and a realisation that the market was failing the people they were designing for. Fine jewellery was built around the idea of men gifting women, not women investing in themselves, and it was priced accordingly. Le Soonar was founded to change that. By controlling the supply chain from wholesale diamond sourcing through to finished piece, the brand is able to offer solid gold and diamond jewellery at prices that consistently surprise first-time buyers. Educating customers on exactly how that is possible — through transparent communication about materials, production, and pricing — is central to how Le Soonar operates.