Gemdaia Jewellery: Designing around the stones he knows best

Shaz spent his career watching sapphires travel from Sri Lankan mines to cutting tables and then to the hands of dealers and luxury brands — and the more he understood the stones, the more clearly he saw what was missing. "I realised I should add more value by designing jewellery around these beautiful stones rather than design first and then use stones to work around the design," he says. That reversal — stone first, design second — became the founding logic of Gemdaia. By sourcing directly from sustainable mines in Sri Lanka and removing the middlemen, Shaz brings genuinely fine gemstone jewellery to market at a price point that reflects the brand's commitment to accessibility without compromise. The bespoke service is central to what Gemdaia does, with Shaz involved from stone selection through to finished piece, and over 50 five-star reviews speaking to the quality of that process.