GRIFF: Founded on the belief that everything in life is art

GRIFF is a Beirut-based fine jewellery brand founded in 2014 by Lebanese-French designer Nayla Kaaki. Every piece is crafted in 18k yellow, white, or rose gold with fine diamonds — jewellery designed to embody individuality and inclusivity, and to resonate across every moment of a woman's life. Nayla's founding conviction is simple and far-reaching: everything in life is art, and jewellery is among its most personal expressions.

GRIFF GRIFF

Il montaggio iniziale

We fell for GRIFF’s diamond pavé settings made in Lebanon, and the moment we met, we knew we had to work together.

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GRIFF works in 18k yellow, white, and rose gold with fine diamonds, combining classic simplicity with a modern flair that gives each piece a signature quality — recognisable without being rigid. The aesthetic is elegant and inclusive, designed for a spectrum of lifestyles and occasions rather than a single type of woman or a single moment in her day.

Nayla believes that jewellery reflects your personality, that it can be a way to tell the world who you are. That belief shapes every design decision: her pieces are not meant to merely be decoration, but identity, worn from dawn to dusk and chosen because they mean something to the person wearing them.

Nayla Kaaki founded GRIFF in Beirut in 2014, driven by a passion for design rooted in her Lebanese and French heritage and a belief that art is not separate from everyday life but woven through it. From the beginning, the brand's vision has been to use the finest materials - 18k gold and diamonds - to craft jewellery that is simultaneously timeless and contemporary, classic and personal. GRIFF was built around the idea of inclusivity: jewellery that empowers every type of woman, across different lifestyles, to feel understood and to style herself with grace. "Make your first impression count," Nayla says — and the pieces she creates are designed to do exactly that.

Jewelry is a personal thing that whispers a lot about you. It tells the world who you are. So, make your first impression count.

Nayla KaakiFounder & Designer

We fell for GRIFF online — their diamond pavé settings and delicate look, designed and made in Lebanon, where the brand is from. When we finally met, it was obvious: we had to work together.

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