The Story Behind CbyC Jewelry
The idea for CbyC Jewelry was born during a trip to Barcelona in 2009, when founder Cecilia Fällström saw a necklace that she just couldn’t stop thinking about.
“Although I had worked in fashion, I had never made jewelry before. Back in Sweden, I created my own version, and the first pieces sold out quickly in a friend’s shop. However, when some of them started breaking, I realised the importance of quality“, Cecilia explains.
This became the start of CbyC Jewelry, built on a foundation of commitment to well crafted, ethical, long lasting jewelry. Today, Cecilia runs the brand out of Stockholm together with her daughter Julia, still with quality on the forefront of their vision, using almost exclusively recycled, gold-plated materials and lab-grown diamonds.
“We work closely with our primary supplier, who shares our commitment to ethical and responsible production. They are certified by the Responsible Jewellery Council (RJC) and follow strict standards through SMETA, Sedex and amfori BSCI. They also hold ISO 9001:2015 certification and use green energy in production.”
Made to Be Lived In
CbyC Jewelry releases 2-3 drops of new pieces every year, which ensures that a lot of time is put into each piece and its design. Cecilia’s favourite part of creating jewellery is watching the pieces become a part of someone’s every day.
“The balance between design and wearability. Creating pieces that feel effortless but still distinctive, and that customers want to wear every day, is the most rewarding part.”
Customers highlight the quality, weight and finish of the pieces, she explains, and appreciate the versatility. CbyC Jewelry creates designs that can be worn daily, layered easily and remains relevant over time.
"Our biggest commitment is to create pieces that truly last, both in quality and design."
Timeless Style, Modern Life
Ultimately, CbyC aims to make jewellery that is timeless, yet always relevant, for a customer who values quality as much as she is style conscious. The CbyC brand is for someone looking for understated design with character, who prefers to build a curated collection over following trends. The typical customer can be any age, but she often has a busy lifestyle and is looking for jewellery that will be able to keep up with her.
“That versatility is a big part of who we are - our customer often wants jewelry that transitions seamlessly from day to evening.”
A particular favourite, both amongst customers and for Cecilia personally, is the Floating Diamond Necklace. It’s perfect for every day wear, and for layering - the more the better!
