Meet the designer: Bea Bongiasca
In the world of fine jewellery, Bea Bongiasca stands out as a Milan-based brand that redefines the boundaries of design, color, and innovation. Founded by Beatrice Maria Bongiasca, this jewellery brand has garnered international acclaim for its unique, playful, and accessible approach to demi-fine jewellery.
Bringing Joy and Playfulness
Bea Bongiasca's creations are a celebration of joy, playfulness, and aesthetic perfection. The brand's signature style combines classic gold with vibrant enamel colors, creating a visual feast for the wearer. The infusion of bold and unexpected hues gives each piece a kinetic movement, turning them into mini sculptures that captivate the eye. The result is a collection bursting with a perfect balance of colors, providing a refreshing departure from traditional fine jewellery.
Celebrity Endorsement
The popularity of Bea Bongiasca extends beyond the fashion world, with a notable fan following among international celebrities. A-listers like Dua Lipa, Miley Cyrus, Katy Perry, Lalisa and Jennie, Selena Gomez, Camila Cabello, and Julia Roberts have all been spotted donning pieces from this dynamic brand. The widespread appeal among such diverse personalities is a testament to the brand's universal charm.
By a Millennial, For Millennials
As a millennial herself, Bea Bongiasca understands the desire for unique, affordable jewellery that speaks to the younger generation. With a background in 3D design and a passion for jewellery as a form of mini-sculpture, Bea embarked on a journey to create pieces that were both visually striking and accessible. The concept of 'demi-fine jewellery' emerged, offering designs crafted with fine jewellery techniques in gold (9K), featuring precious or semi-precious stones without an exorbitant price tag.
Design DNA
What sets Bea Bongiasca apart is its distinct design DNA. Unapologetically unique, the brand refuses to imitate others, staying true to its form and aesthetic. Each piece serves as a miniature fantasy world, inviting wearers to immerse themselves and momentarily escape reality. Influenced by Bea's fascination with Eastern culture, her work seamlessly blends vibrant colors and harmonious balance, creating a visual language that resonates with both Eastern and Western influences.
Slow-Made, Lifelong Jewellery
Bea Bongiasca takes pride in crafting demi-fine jewellery that transcends the fast-fashion trends. Believing in the longevity of her creations, she envisions her pieces being passed down through generations. The brand advocates for sustainability in the industry, hoping for a shift towards more responsible practices from the top down.
Why We Love It
Bea Bongiasca has captured our hearts with its innovative designs and unique brand DNA. The brand's commitment to creating spirited and non-traditional jewellery, without compromising on quality, resonates with individuals of all ages. From millennials seeking affordable luxury to those who appreciate color and contemporary design, Bea Bongiasca offers a refreshing and vibrant alternative in the world of jewellery.
In conclusion, Bea Bongiasca has established itself as a trailblazer in the jewellery industry, redefining the boundaries of design and making a bold statement with its unique creations. As the brand continues to evolve, we can expect Bea Bongiasca to maintain its commitment to joy, playfulness, and innovation in the world of jewellery.
