Bye bye choker - It's all about long necklaces now

For the better part of the last decade, the choker has had a firm grip on the jewellery conversation. From the 90s revival that sent velvet ribbon chokers back into circulation to the fine jewellery versions in solid gold and diamonds that followed, the close-to-the-throat necklace became the default choice for anyone who wanted their jewellery to make a statement without demanding too much. It was easy, it was graphic, and it worked with almost everything.

In the last few years, a shift has slowly been happening. On the catwalks of brands such as Dries Van Noten, Magda Butrym and Michael Kors, in the pages of the style press, and on the most fashion forward trendsetters, suddenly the long necklaces were everywhere. 

Now, the long necklace has an extraordinary history - for as long as humanity has existed, people have adorned themselves by hanging beautiful items around their neck. 

The rope-length pearl necklaces of the 1920s, worn knotted or doubled or left to swing freely, captured the spirit of a decade that wanted to move. The pendant chains of the 1970s -  long, graphic, often geometric -  were a statement of liberation and ease. In both cases, the length was the point. A long necklace does something a choker cannot: it creates a line, leads the eye, and gives an otherwise simple outfit a vertical pull that changes its entire proportion.

What kind of long necklace is trending? 

The most popular version right now is wearing a single, large pendent on a long, often playful motifs as seen on influencer Annabel Rosendahl (pictured below).  The trend is also less boho-inspired than in when long necklaces were last in style in the early 2010’s, according to Vogue Arabia - this time around, people are opting more for single, sleek pendants over dangling chains. 

Over the summer, it’s an easy trend to match - but a long pendant is a great piece for winter - a great way to brighten up your most plain looks by letting it hang over a chunky knitted jumper. Worn over a simple look, a single long pendant has the effortless authority of a piece that has been part of someone's wardrobe for years. It does not announce itself. It simply belongs.

Looking for your own long necklace? Here is four designers to check out.

Carolina De Barros: 

Carolina De Barros is a London-based fine jewellery brand founded by its namesake designer, a former film producer who came to jewellery through curiosity and never looked back. Every piece is made to order in Carolina's London studio, handcrafted in 100% recycled metals and cast by a family-run workshop that has passed its goldsmithing knowledge down through generations. 

Her design language is tactile, imperfect, and one-of-a-kind in the truest sense: no two wax carvings are identical, which means no two finished pieces are either. The references are specific: Barbara Hepworth, Louise Bourgeois, Tarsila do Amaral,  and that lineage shows in the sculptural weight and quiet confidence of every design. 

Her long pendants are specifically right for this season: scaled back with a creative touch and just the right dose of personality. Check out the Manaca Necklace, The Cord Necklace, The Cumaru Necklace or the Sol Polente Necklace. 

KINRADEN 

KINRADEN was a dream long before Sarah Emilie Müllertz - an architect trained at the Royal Danish Academy, former Partner and Global Head of Design at Henning Larsen Architects,designed her first jewellery piece. But when she finally founded KINRADEN, she approached her design process with the same rigour she brought to buildings. 

KINRADEN works in three materials only: solid recycled 18k gold, solid recycled sterling silver, and mpingo - a dense, near-black hardwood . The aesthetic is one of precise restraint: minimalist in structure, sculptural in presence, and rooted in the belief that what is left out is as important as what remains. 

Kinraden’s architectural, sleek designs are precisely in line with the long necklace trend this season. Put the Doric Silver Pendant on a long chain and you’re good to go! 

Dulong Fine Jewellery

Dulong Fine Jewelry is a Copenhagen-based fine jewellery brand founded by jeweller Marianne Dulong and stylist Anja Camilla Alajdi — two women who have spent more than two decades building a brand rooted in the conviction that nothing should ever be left half done. Every piece is handcrafted by highly trained goldsmiths in the brand's Copenhagen atelier in 18k gold, with exquisite pearls and diamonds. Pieces are available in five materials — gold, white gold, pink gold, silver, and oxidised silver — with most designs offered in multiple sizes to ensure individual fit. 

If your looking for long necklaces, see the Large Aura Necklace, or the Letter pendants for a more emotional touch - perfect to put on a long chain. 

MYSTERYJOY

MYSTERYJOY's founder Joy Toledano loved jewellery her whole life. As a child, long before she grew up to found her own brand, she used to play with her grandmother's jewellery for hours at the time.

On that foundation, Joy founded her very own fine jewellery brand. Today, Joy designs fine jewellery exclusively using lab-grown diamonds, and her unique designs are rooted in symbolism - each piece conceived as a talisman. Each piece is designed in Paris, where the very first MYSTERYJOY store also opened in the winter of 2026, and Joy uses exclusively 18K gold and lab-grown diamonds. MYSTERYJOY's design vocabulary is specific and consistent: keys, locks, cards, checkerboards, numbers, astrology, and esoteric references.  

For long necklaces with MYSTERYJOY’s playful twist, check out the Mini Hasard Necklace, The Wishbone Necklace, or  the Yin Yang Large Necklace.