Boho-chic must have brand

Anni Lu

Anni Lu is a Copenhagen based must have jewellery brand with an amazing range of fashionable jewellery essentials.

Bright coloured pieces always with a casual cool vibe that range from baroque-style pearl earrings dripping off shells, multi coloured necklaces and different beaded bracelets are hero items just right for stacking.

It’s never boring –  always casual and chic. Every girl should have an Anni Lu piece of jewellery in her jewellery box.

Anni Lu is like a “candy shop” of options, explains Helle Vestergaard the creative mind behind the desired boho-chic pieces.


The Anni Lu pieces are best described as fun, delicate and playful jewellery perfect for layering and stacking. Those boho-chic pieces you add to your classic necklace or to match and style your LOVE bracelet to opt for that coveted Scandi-cool look.

ANNI LU designs fashionable jewellery that suits every fashion conscious woman

The cool colorful ANNI LU jewellery is available as bracelets, necklaces, ankle chains and earrings. No matter which ANNI LU jewellery you choose, it will spice up any outfit and make you go from classic and elegant, to cool and chic in seconds.

Bring a playful dose of color into your summer wardrobe with bright beaded bracelets and necklaces from Copenhagen-based jewellery brand, Anni Lu


ANNI LU Helle Vestergaard Poulsen is the creative soul behind the Danish jewellery brand ANNI LU. She has always had a special eye for fine and delicious design, which is unpretentious and trendy, just as she is successful in creating in ANNI LU’s universe.
The name ANNI LU has a very personal meaning to Helle, the name being an amalgamation of her mother’s name, Anni and her daughter Luella’s name. With the jewelry brand ANNI LU, Helle Vestergaard Poulsen has worked with international designers, such as French Isabel Marant, with whom she has created a limited edition jewellery collection. Helle’s background as Art director at various fashion magazines has been devoted to the personal design style she has created in the coveted ANNI LU jewellery brand and also the experience she uses daily when creating the latest must-have ANNI LU designs.

Helle Vestergaard, The creative mastermind behind Anni Lu


ANNI LU jewellery should be worn alone or with several of your ANNI LU favorites. They can be mixed with your classic jewellery from other jewellery brands, giving you the perfect trendy “layering look” for which the ANNI LU brand is known. The most sought after ANNI LU jewellery look, is a mix of classic jewellery composed with the more playfully bold ANNI LU jewellery and often seen on fashionistas and influencers around the world.
The idea of ​​ANNI LU is to create a look and a personal style where the jewellery can be mixed together to give a boho-chic look or individually so that your ANNI LU jewellery appears simple and sophisticated. We recommend you to style your ANNI LU jewellery as you prefer, to gain the personalized jewellery look that stands out.