Quality. Longevity. Sustainability.
By Pariah is a modern demi-fine jewellery brand with a refined elegance and a touch of vintage. London-based By Pariah offers jewellery with longevity at its core. Subtle elegance of pearls, gold and diamonds handcrafted into seasonless designs. The aesthetic exudes the present that meets elements of your great-grandmother's favorite jewellery beautifully handmade in the highest quality.
The designer behind
love for craftsmanship
Founder, Sophie Karg set out to build a new generation luxury brand. Sophie has an instinctive understanding of understated elegance and is driven by a desire to escalate the notion of modern fine jewellery without compromising on quality and ethical practices. Having worked for brands such as Missoni, Oscar de la Renta, Erdem and Giorgio Armani her insight into and love for craftsmanship inspired her to create By Pariah’s minimalist, clear and structured forms and ultimately brand ethos.
The name By Pariah stems from the Caribbean's Pariah Peninsula known for their raw and natural beauty that acts as an eternal inspiration for Sophie.
Tradition over trends
A new generation of seasonless luxury
Timeless, feminine, considered are three words that describe the gorgeous contemporary jewellery label. Sophie Karg thrives to create timeless pieces with an everyday edge that integrate effortlessly into a modern wardrobe.
By Pariah is created for the global woman - sophisticated, with an appreciation for craftsmanship and the finest materials. Citrine, agate, tiger’s eye, lapis lazuli and of course, diamonds that beautifully coalesce with 9 karat and 14 karat recycled gold.
Since its launch in 2016, By Pariah has been featured in Vogue, Harper’s Bazaar, The Telegraph Magazine, Grazia, InStyle, Red, L’Officiel, GQ amongst others.
The methods Sophie employs to conceive her creations have largely been left behind by modern mass manufacturing. All By Pariah pieces are handcrafted by female lead, family-run businesses; all semi-precious stones are carved by hand.
Sustainability is not just a word. “Sustainable and ethical practices play a big role when designing my pieces”, explains Sophie. At least 50% of the gold used per piece is recycled and the remaining is sourced from the government. All stones are sourced from respected dealers and from conflict-free zones.
Nonetheless, By Pariah has a conflict-free diamond policy as the designer only purchases diamonds through respected diamond suppliers who adhere to By Pariah’s strict zero tolerance policy.
Why we love it
We love By Pariah for its ability to evoke emotions of something familiar yet subtly novel. The By Pariah collections have endless combinations. Once you try on a By Pariah piece you'll get addicted and will instantly crave more from this emerging demi-fine jewellery brand that's loved by the buyers, the fashion crowd and everyone in between.