Jewellery Talk with VIERI

16 July 2017 by Eva Lund

Guya Merkle is 31 years old and the founder and designer of the German jewellery label VIERI. We met with the inspiring designer to hear more about her creations and her role as the founding board member of The Earthbeat Foundation Guya_Merkle_VIERI_thejewelleryroom Why did you choose to become a jewellery designer? I never wanted to work in jewellery, as my family did and I wanted to do something completely different. But after the sudden death of my father, I felt not just responsible for the company, but my family’s entire life work. It turned out that I was more connected than I thought I was. Consequently, I decided to go to London and study at the GIA. There my passion for jewellery design evolved. Especially creating beautiful jewellery that at the same time is making a good and different impact on the world. Describe the design DNA of VIERI? I always find this one a tough one. I don’t have this classic red line in my designs. My sources of inspiration are women and especially the roles women take on in the modern world. And I am definitely inspired by my Italian roots. I love the Italian women -the femininity, the passion, the emotions. The grandezza – that is always mixed with a sense of spirit as well. vieri_thejewelleryroom_4 What do you dream about? Very classic: To live by the sea someday having a very special little space for family and friends. A little creative hub far away from everything stressful. Describe a perfect day for you? It starts with sleeping longer than 6 am (I just became a mum). I love Sundays with my family. Having a cosy breakfast with a lot of candles on the table and some good music on. Going for a walk to meet some friends. Having a little me time while going to my Yoga lessons and at the end bringing my little one to bed and having a glass of wine with his dad on our lovely balcony. Very easy. Do you have a crazy habit? I literally lose every sunglass I have. I am quite chaotic! What is your guilty pleasure? Definitely shoes. Way too many shoes. Some of them I just buy to look at them - I love shoes! What is your must-have jewellery? Bangles. I just love Bangles. And the watch of my dad. Do you have something you can’t live without? My job and my family. What would your occupation be if you weren't a jewellery designer? I would be an entrepreneur thinking of which social business could make this world a better place. vieri_thejewelleryroom_7 What is your biggest achievement in your jewellery career? I would say, it is the connection to sustainable luxury. And to be known for that. That makes me very proud. And of course, that Emma Watson was wearing us. What would you do if you won a million dollars? I would buy this very special house at the sea and the rest would go into my foundation. vieri_thejewelleryroom_2 See all Vieri's beautiful collections here.

Tags:Vieri -




Popular Categories


The Jewellery Room

Hi House, Kronprinsensgade 13, 4.
1114 Copenhagen K, Denmark

Charlotte Møbjerg Ansel-Henry
+ 45 26 20 1994 | E-mail

Pernille Møbjerg Knudsen
+ 45 22 11 2003 | E-mail

Fresh weekly udpates

Latests look, trends, designers and jewellery brands

accept cookies

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies from this website. If you would like to change your preferences you may do so by following the instructions.