Copenhagen’s new jewellery destination

If you are in Copenhagen and craving jewellery as we always do, you should swing by Copenhagen’s new jewellery suite where several of Scandinavia’s trendy jewellery brands are gathered.Jewelry Suite_Collage

The jewellery suite is decorated with velvet curtains and custom-designed display cases in a bright and welcoming setting that oozes a cool Scandinavian style

You’ll find the new jewellery destination in Magasin Kgs. Nytorvwhich is the first danish department store with a designated space presenting a mix of upcoming and established jewellery designers from Denmark and Sweden.

Some of the brands represented in the jewellery suite are: Blue Billie, Sophie by Sophie, Ole Lynggaard Copenhagen, Rebekka Rebekka, Kinz Kanaan, Lulu Copenhagen and many others



PANDORA cuts over 500 retailers


The global jewellery label Pandora is changing their strategy on the American and Canadian market. The company strives to upgrade the customer experience by focusing on fewer retailers, marketing and staff training.

The stores Pandora is terminating includes almost every remaining “silver”-level retailer in USA and Canada, except for those who plan to upgrade to the “gold” or “shop in shop” status.

Laurie McDonald, general manager of Pandora USA says: “For us, upgrading is not just a matter of putting the fixtures in the stores,” says McDonald. “There also has to be marketing and training of the staff. Those are the key elements to the customer experience.”

According to McDonald, she doesn’t think Pandora’s new strategy of closing so many doors will hurt the brand, as she explains that they only represent a very small percentage of the company’s business.

Despite closing over 500 retailers Pandora doesn’t plan any major changes to its store lineup. Pandora is committed to multi-brand retailers: “We don’t see ourselves exiting the multi-brand piece of our business. It is very important. It represents half our business.” McDonald says.


She admits that many of the independent retailers that are being closed feel they played a role in the brand’s success. “We are grateful to each and every one of these dealers. All of them have played a part in Pandora’s growth. But we have to continue to grow and evolve, and we need to reinvent. If they are not willing to do that, it is no longer a good match.”

Some of the retailers have voiced their disappointment regarding the way the global jewellery brand has handled the termination of the business relations, and are disappointed that the cut stepped into action almost immediately “robbing” them from the Christmas sale season – a period very important to small boutiques.

On a positive note other independent dealers highlight that it will be a game changer if smaller labels steps in and take advantage of the gap Pandora’s strategy leaves in the market. Small brands are less dictating than a big global brand like Pandora, which some of the shops see an advantage.

Pandora is not only cutting the small dealers. Earlier this year the company also stopped selling to Nordstrom.


Source: JCK

Sparkling collab

Wolf & Badger, a revolutionary retail concept from Notting Hill, England, has teamed up with Swarovski on a curated jewellery collection, featuring 15 selected new jewellery labels that have incorporated the Austrian crystals into their designs.

The vision of Wolf & Badger is to promote, support and retail a carefully selected range of the most exciting and emerging independent luxury brands from the UK and beyond.

The brands chosen for the sparkling collaboration are Vittorio Ceccoli, Octavia Yang, Charlotte Valkeniers, Delphine Charlotte Parmentier, Miss High & Low, Edge of Ember, Gideon John Jewelry, Hop Skip & FlutterTernary London, Kasun, Nadia Minkoff, On a ChanThe Season Hats, On aura tout vu, Bark and Claudia Baldazzi Jewels.

Necklace by Vittorio Ceccoli
Necklace by Vittorio Ceccoli

According to Ute Schumacher, director, creative direction and design network of Swarovski Professional “Both Swarovski and Wolf & Badger are passionate about supporting emerging design talent,” and continues “While Swarovski has the craftsmanship and long history in collaborating with renowned designers, Wolf & Badger knows how to bring products from independent designers to consumers. In short: a perfect symbiosis.”

Crystal ring by Nadia Minkoff
Crystal ring by Nadia Minkoff

Henry Graham, creative director and co-founder of Wolf & Badger, explains that they always have admired what Swarovski is doing with their fashion collaborations, and states: “Their support of independent brands is something that we believe is truly important in maintaining a dynamic industry.”

The new talents are showcased in the Wolf & Badger showroom stores and online.


With concept stores in Mayfair and Notting Hill, as well as online, Wolf & Badger is the essential destination to discover the world’s best independent brands.



The 15 jewellery designers have created more than 200 pieces for the collaboration. Above necklace and crystal ring are made by upcoming designer Octavia Yang.


Source: WWD

Jewellery Entrepreneurship for fashion students

Fab Atelier and market intelligence agency Adorn Insight has announced the UK launch of their Jewellery Mentoring Program which is an opportunity for upcoming designers to establish their brand ind the marketplace. The concept is created by a shared desire to encourage creativity and entrepreneurship.


Their innovative concept sees students at design schools across Europe who is invited to submit their jewellery design to the Fab Atelier website –

Are you one of the five lucky designers to win a year of one-to-one mentoring from Adorn Insight and Fab Atelier?

The five winners will be announced on 8th of September and we at The Jewellery Room cant wait to see what this new exiting collaboration will bring to the industry.

On a Japanese journey

The third store opening and more in the pipeline is the way forward on the Japanese market for the Danish jewellery brand, Carré jewellery, who this year celebrates their 25th anniversary. Carré introduced the colourful storeconcept in Japan for the first time in 2001 and are now ready to open their third store.
Skærmbillede 2016-06-10 kl. 13.45.05

We have for several years seen increasing demand for our designs on the Japanese market, which is why we have taken a strategic decision to focus on the great development potential there,” says Shiri Rosenzweig, founder of Carré Jewellery.

Japan is according Shiri Rosenzweig a market that must be handled very special. It is a very quality-conscious market where Japanese customers place high demands on the products, and it has great value to them that the product and the brand has personality.

With that in mind, Carré has for years worked strategically to get just right location in the fashionable Ginza area, which has a reputation for being one of the most luxurious shopping sites in the world. It has required quite an amount of patience, says Shiri Rosenzweig she is happy, and not at all nervous to open store number three in Tokyo.

With two existing stores in Japan, we have already proven our concept. We have a pretty good feel for what the Japanese customers want and what they like about our jewellery. We know what works, so we have great expectations for this location. “

One of the things the Japanese customers keep returning for in Carré, are the many possible combinations of jewellery – something they do not get from other brands. In addition, the stores decor in pink and turquoise colors – is a universe that greatly stand out from other jewelry stores in Japan, and they find that quite authentic and attractive, says Shiri.

Shiri Rosenzweig, who has spent much of his time in Tokyo, believe they have found the key to the Japanese customers hearts.

The Japanese are loyal and once they like your concept, it’s whole heart. They love gemstones and want authenticity. With us, it is our history and our quirks they fall for, “she says on its Japanese customers.

Skærmbillede 2016-06-10 kl. 13.45.27Skærmbillede 2016-06-10 kl. 13.45.50 ThejewelleryRoom_Carre1

Tiffany & Co and NET-A-PORTER announce Global Collaboration

NET-A-PORTER and Tiffany & Co just announced an unprecedented global collaboration to make select Tiffany designs available for purchase on NET-A-PORTER.COM, beginning April 27 for a limited time. The New York-based jeweller will sell select Tiffany items on Net-A-Porter and it’s the first time that Tiffany will sell its jewellery online outside of its own website.

Serving as Tiffany’s first ever global ecommerce partner, is an extraordinary coup for both brands. By marrying the ultimate legacy jewelry brand with the ultimate destination in online luxury fashion, Tiffany will be intriduced to a highly engaged and fashion-conscious global consumer.breakfast-at-tiffanys-1961-006-audrey-hepburn-sunglassses

Though the companies said the collaboration would last for a limited time, it’s easy to imagine the partnership would be expanded if it works out. The potential benefits for Tiffany are clear: Net-A-Porter sells to shoppers in 170 countries, whereas Tiffany’s e-commerce is available in only 13.

What’s more, according to Tiffany’s latest annual report, e-commerce has accounted for 6% of company sales in each of the last three years, showing digital sales growth is not outpacing that of stores, an underperformance compared to most of the retail industry.

Brand collaborations with innovative businesses like Net-A-Porter help ensure that Tiffany’s timeless designs reach a new generation of customers, wherever they are,” Philippe Galtie, Tiffany’s senior vice president of international sales, said in a statement.

Sif Jakobs Jewellery receives prestigious British nomination


Sif Jakobs Jewellery has been shortlisted as ‘Brand to Watch’ for UK Jewellery Awards.
This is a nomination only given to
five brands internationally, who in particular has distinguished themselves among all jewellery brands operating in the UK market.

The title ‘Brand to Watch’ is a great recognition because it reflects the fact that retailers, press and end users have become aware of the fast growing Danish jewellery brand, Sif Jakobs jewellery. 

We are extremely proud of the nomination. It’s a huge recognition from the industry and it shows that our efforts in the UK market have been worth while. “says CEO Søren Dahl.

UK Jewellery Awards is a recognized award show and a forum where the leading names in the jewelery industry in England gather to nominate and celebrate emerging talent and established jewellery brands.

The winner, and who gets the final title as ‘Brand to watch’, revealed at a major Award show at the London Hilton Park Lane d. June 29, 2016.

Georg Jensen appoints new CEO

Georg Jensen appoints new CEOGEORG_JENSEN_AURA_ARCHIVE_COLLECTION_FW15Swedish Eva-Lotta Sjöstedt has been appointed CEO at danish luxury brand Georg Jensen. She will take over from David Chu who has been steering the business as CEO for more than three years.
“After three exciting years, the time is right to hand over to Eva-Lotta,” said current CEO David Chu in a statement. “Design has always been my passion and whilst I have very much enjoyed my time as CEO, I am excited that, with Eva-Lotta’s arrival, I am now able to focus my attention on my role as chief creative director.

EvaLottaSjostedt                                                            Eva-Lotta Sjöstedt
”Sjöstedt has a history with global retail companies: She previously held executive positions with home goods retailer IKEA and the German department store chain Karstadt, though she resigned from the latter after less than a year.
“ Chu will continue in his role as creative director and will also become chairman.


12 Carat blue diamond sells for world record

Coloured diamonds are among the rarest in the world, which was confirmed yesterday at a Sotheby’s auction where a blue diamond was sold for $48.4 million.

BloeMoon6This rare and flawless blue cushion-shaped stone, has the top grading of fancy vivid blue and according to Head of Sotheby’s international jewellery division David Bennett the Blue Moon sale broke several records — making the gemstone “the most expensive diamond, regardless of colour, and the most expensive jewel ever sold at auction”

Apparently, it was the Hong Kong billionaire Joseph Lau, who purchased the desirable Blue Moon diamond, for his seven-year-old daugther, Josephine, and immediately renamed it “The Blue Moon of Josephine”.

It is not the first time Lau, a property billionaire, has bought precious stones for his daughter. The businessman is also confirmed as the buyer of a 16.08-carat pink diamond, which another auction house Christie’s sold for $28.5m the day before. The pink diamond was immidiately renamed “Sweet Josephine”.





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1114 Copenhagen K, Denmark

Charlotte Møbjerg Ansel-Henry
+ 45 26 20 1994 | E-mail

Pernille Møbjerg Knudsen
+ 45 22 11 2003 | E-mail

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